Swimming Canada is pleased to announce Alan Raphael as its new Director, Marketing & Business Development.

Raphael brings 20 years of experience creating and executing strategic marketing campaigns, generating revenue, leading teams, building partnerships and engaging customers at TSN, including seven years as Director, Brand Partnerships.

In his role, Raphael will oversee a comprehensive multi-year marketing and revenue generation strategy, including managing Swimming Canada’s corporate partnerships. He succeeds Chris Wilson, who left in September to assume a new role as Senior Director for CBC Sports.

“Alan is a veteran of the sports and broadcasting industry and the sports marketing industry. He will be a great asset as we look to build upon the great base created by Chris Wilson,” said Swimming Canada CEO Ahmed El-Awadi. “Swimming Canada’s brand continues to grow and we look forward to Alan’s leadership to take us to the next level.”

Raphael is a graduate of York University’s Schulich School of Business and George Brown College’s Sport & Event Marketing program.

“I’m very excited to join Swimming Canada bringing my passion for sports marketing and corporate partnerships,” Raphael said. “I look forward to working closely with existing and new partners, creating exciting and engaging programs to further grow the sport for participants and fans across Canada.”

Raphael will assume his new role Tuesday.