OTTAWA – Swimming Canada is proud to launch its new website today at www.swimming.ca

The new site brings an updated look and feel to the main portal for information about swimming in Canada. Designed and developed by the award-winning Locomotive web design and development agency in Montreal, it is aligned with the new Swimming Canada brand launched earlier this year.

“Analyzing, developing, designing and launching our new website has been an intensive process,” said Swimming Canada CEO Ahmed El-Awadi. “We have gathered feedback from our various audiences inside and outside the swimming community. The site will continue to be the go-to resource for information about our national teams, our programs, and services to swimming in Canada. We also hope to grow our audience by presenting information about swimming as part of a healthy lifestyle that’s accessible to all Canadians.”

Most of the major resources from the old swimming.ca have been carried over, but in many cases have been streamlined. The front page will retain and improve its “sports news” look and feel. The focus will be on a simplified user experience, showcasing swimmers and events through strong photography, writing and design elements.

A robust Search tool will allow users to find information intuitively, while the new Resources section contains in-depth information pertaining to various aspects of swimming in Canada. The Event Focus area will highlight major upcoming events, such as the Pan American Games in Toronto, where Canada’s Open Water swimmers will be in action Saturday and Sunday, followed by the pool swimmers July 14-18.

The new responsive site will display cleanly across all devices, from desktop computers to mobile phones and everything in between.

“We already had great data and information on our website, but we often received feedback that things were hard to find and the look needed to improve,” said Wilson. “Now we’re merging all that data with our brand new look, reimagining and improving the user experience to match our strong new brand.”

FAQ

Where is the Search for an Athlete tool?

Simply type a swimmer’s name into the Search bar and it will retrieve a Swimmer Page for any registered competitive swimmer in Canada. These pages will be created when a swimmer competes in their first meet, and can be enriched for national team athletes with photography, biographical information and more.

What happened to My.Swimming.ca?

This system has been phased out for various reasons. Please use the registration system at http://registration.swimming.ca to take advantage of some of the features that My.Swimming.ca provided.

What if I can’t find something?

Most relevant content from the old swimming.ca has been carried over to the new site and/or updated. If you can’t find something, your best bet is to look through the Resources section or try the Search tool. If all else fails, http://old.swimming.ca will remain active during the transition period, and feel free to contact us at [email protected]

I have an idea to improve the website or have noticed a bug, who do I contact?

Many of the improvements on the new site were based on feedback we’ve received, and our website will continue to grow and evolve. Please help us make it better by sharing your thoughts and comments with [email protected]. Every legitimate suggestion will enter you into a draw to win a piece of Swimming Canada memorabilia – we will be giving away one piece per month until the end of 2015.